Virginia Law

The program in marketing shall ensure that the candidate has demonstrated the following competencies:

1. Knowledge of marketing processes and the environment; management and supervision; economics; merchandising and operations; advertising and promotion; sales and selling; communication theory and techniques; consumer behavior; international or global marketing; finance; accounting or marketing mathematics; and technology applications through a variety of educational and work experiences;

2. Knowledge of skills and principles common across the marketing pathways: channel management; marketing-information management; market planning; pricing; product and service management promotion; and selling;

3. Ability to plan, develop, and administer a comprehensive marketing program for high school students and adults;

4. Ability to organize and use a variety of instructional methods and techniques for teaching youths and adults;

5. Ability to conduct learning programs that include a variety of career objectives and recognize and respond to individual differences in students;

6. Ability to assist learners of different abilities in developing skills needed to qualify for further education and employment;

7. Knowledge of occupational skill development and career planning for opportunities in marketing, merchandising, hospitality, and management;

8. Knowledge and skills necessary to teach leadership skills, organize and manage an effective co-curricular student organization, such as DECA and implement the organization's activities as an integral part of instruction;

9. Application of and proficiency in grammar, usage, and mechanics and their integration in writing;

10. Understanding of and proficiency in pedagogy to incorporate writing as an instructional and assessment tool for candidates to generate, gather, plan, organize, and present ideas in writing to communicate for a variety of purposes;

11. Application of and proficiency in instructional technology and current technological applications as these relate to marketing functions;

12. Demonstration and integration of workplace readiness skills in the classroom and real-world activities;

13. Ability to plan, deliver, and manage work-based learning methods of instruction, such as internship, job shadowing, cooperative education, mentorship, service learning, clinical, and youth apprenticeship; and

14. Ability to apply mathematical operations to solve marketing problems.