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Virginia Administrative Code
Title 10. Finance And Financial Institutions
Agency 5. State Corporation Commission
Chapter 200. Short-Term Lending
12/26/2024

10VAC5-200-85. Advertising.

A. A licensee shall disclose the following information in its advertisements :

1. The name of the short-term lender as set forth in the license issued by the commission.

2. A statement that the short-term lender is "licensed by the Virginia State Corporation Commission."

3. The license number assigned by the commission to the short-term lender (i.e., PL-XXX).

B. A licensee shall not deliver or cause to be delivered to a consumer any envelope or other written material that gives the false impression that the mailing or written material is an official communication from a governmental entity, unless required by the United States Postal Service.

C. Every advertisement used by, or published on behalf of, a licensee shall comply with the disclosure requirements for advertisements contained in Regulation Z (12 CFR Part 1026).

D. The information required by subsection A of this section shall be disclosed in accordance with the disclosure standards prescribed in subsection C of § 6.2-1819 of the Code of Virginia.

E. Every licensee shall retain for at least three years after it is last published, delivered, transmitted, or made available, an example of every advertisement used, including but not limited to solicitation letters, print media proofs, commercial scripts, and recordings of all radio and television broadcasts, but excluding copies of Internet web pages.

Statutory Authority

§§ 6.2-1815 and 12.1-13 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 30, Issue 17, eff. May 1, 2014; amended, Virginia Register Volume 37, Issue 25, eff. August 1, 2021.

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