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Virginia Administrative Code
Title 14. Insurance
Agency 5. State Corporation Commission, Bureau of Insurance
Chapter 90. Rules Governing Advertisement of Accident and Sickness Insurance
11/21/2024

14VAC5-90-20. Applicability.

A. This chapter shall apply to any accident and sickness insurance "advertisement" intended for presentation, distribution or dissemination in this Commonwealth when the presentation, distribution or dissemination is made either directly or indirectly by or on behalf of an insurer or agent as those terms are defined in Title 38.2 of the Code of Virginia and this chapter.

B. Every insurer shall establish and at all times maintain a system of control over the content, form and method of dissemination of all advertisements of its policies. All advertisements, regardless of by whom written, created, designed or presented, shall be the responsibility of the insurer whose policies are so advertised.

Statutory Authority

§§ 12.1-13 and 38.2-223 of the Code of Virginia.

Historical Notes

Derived from Regulation 8, Case No. 19498, § 2, eff. June 1, 1975; amended, Virginia Register Volume 20, Issue 25, eff. August 4, 2004.

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