24VAC30-551-80. General criteria for integration of the Winery Signage Program.
A. All supplemental guide signage for wineries in place prior to September 15, 2004, will remain in place. To retain a supplemental guide sign, a winery must meet the winery program hours of operation requirements of being open six hours per day, five days per week, at least 12 consecutive weeks per year. When a supplemental guide sign for a winery is damaged or for any other reason needs to be replaced, the replacement sign may be a supplemental guide sign for wineries or a TODS sign.
B. For Winery Signage Program signs installed after September 15, 2004, the following criteria apply:
1. All winery signs installed on nonlimited access highways will be standard TODS signs. In order to be eligible for TODS signage, wineries will be required to meet all applicable TODS criteria requirements and pay the standard fee for participating in the TODS program.
2. Wineries will be eligible for LOGO signage (attractions category) on limited access highways. To be eligible for LOGO signage, wineries will be required to meet all applicable LOGO criteria requirements and pay the standard fee for participating in the LOGO program.
3. Wineries will have the option to display the "grape cluster" logo (in color) on TODS or LOGO signs, upon request.
4. Existing supplemental guide signs and new or existing TODS panels for wineries may serve as trailblazers for the LOGO program. A mixture of supplemental, TODS, and LOGO trailblazers may be allowed at a specific site. The fees for each sign shall be the fees listed in 24VAC30-551-100.
Statutory Authority
§§ 33.2-210 and 33.2-1220 of the Code of Virginia.
Historical Notes
Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.