Title 59.1. Trade and Commerce
Chapter 63. Streaming Advertisement Volume Control
§ 59.1-626. (Effective July 1, 2027) Enforcement; civil penalties.
A. For purposes of this chapter, the distribution of a single identifiable segment of short-form content within a 30-day period constitutes a violation of this chapter, regardless of how many individual consumers receive a transmission of such content.
B. The Attorney General shall have exclusive authority to enforce the provisions of this chapter.
C. Whenever the Attorney General has reasonable cause to believe that any person has engaged in, is engaging in, or is about to engage in any violation of this chapter, the Attorney General is empowered to issue a civil investigative demand. The provisions of § 59.1-9.10 shall apply mutatis mutandis to civil investigative demands issued pursuant to this section.
D. The Attorney General may initiate an action in the name of the Commonwealth and may seek an injunction to restrain any violations of this chapter and civil penalties of up to $2,500 for each violation under this chapter.
E. The Attorney General may recover reasonable expenses incurred in investigating and preparing the case, including attorney fees, in any action initiated under this section.
F. Nothing in this chapter shall be construed as providing the basis for, or be subject to, a private right of action for violations of this chapter or under any other law.
2026, c. 1057.