24VAC30-551-20. General criteria for Specific Travel Services (LOGO) Signing Program.
A. Specific travel services (LOGO) signing may be installed on any limited access highway under the authority of VDOT. LOGO trailblazer signs, which are installed along crossroads for facilities that require additional vehicle maneuvers or are a long distance from the ramp, can be placed on any route under the authority of VDOT or with approval from the authorizing entity that maintains the right of way.
B. To qualify for LOGO signing, a facility shall be open to the general public and shall:
1. Meet the appropriate criteria or eligibility requirements for the type of facility;
2. Comply with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped;
3. Furnish the necessary panels displaying the name, symbol, or trademark of the facility fabricated at no cost to VDOT. The facility may select any fabricator for the panels; and
4. Sign and comply with the terms of an IDSP participation agreement.
C. The following table below summarizes the criteria for this program:
SPECIFIC TRAVEL SERVICES (LOGO) SIGNING PROGRAM | ||
Facility | Criteria | |
CATEGORY I | CATEGORY II | |
GAS(1), (1a), (3) | Three miles max | All of Category I, except 12 hours per day, seven days per week |
FOOD(1) | Three miles max | All of Category I, except six hours per day, six days per week and indoor seating for 20 adults or a combination of 20 indoor and outdoor seats plus 10 spaces for drive-in service |
LODGING | Three miles max | All of Category I, except four or more rooms for rent |
CAMPING(2) | 15 miles max | |
ATTRACTIONS(2) | All criteria referenced in subsection D of this section. | |
(1) Signage for establishments open 24 hours per day may include indication of continuous operation. (1a) Two spaces are reserved for establishments with 24-hour-per-day, seven-days-per-week operations. (2) At locations where four or more attractions facilities desire to participate in the LOGO Program, camping will be limited to a maximum of two spaces. Camping logos existing on September 16, 2004, will be legacy signs, assuming they continue to meet all contractual commitments. (3) A facility independently meeting all of the qualifications for a gas service that also offers alternative fuel stations as approved by the Virginia Department of Energy may display approved VDOT alternative fuel text as a supplemental message on the bottom of their logo plates on the gas services sign (see 24VAC30-551-95). | ||
D. In addition to the general criteria for specific travel services (LOGO) signing, to qualify for an attraction sign, a facility shall:
1. Not be currently using other supplemental guide signs at the same location as the LOGO mainline or trailblazer signing;
2. Have licensing or approval, where required;
3. Provide sanitary public restroom facilities;
4. Be in continuous operation at least eight hours per day, five days per week during the normal operating season for the type of business (except this requirement shall not apply to certain facilities such as auditoriums, art or craft centers, civic centers, stadiums, drive-in theaters, and flea markets);
5. Be located within 15 miles of the interchange;
6. Provide adequate parking to accommodate normal traffic volumes for the facility;
7. For a winery, brewery, distillery, or cidery, be in continuous operation at least six hours per day, five days per week and offer tours of the production process during the posted hours of operation; and
8. Be of regional interest to the traveling public and one or more of the following acceptable sites:
LOGO PROGRAM ACCEPTABLE SITES | ||
Cultural | Art or craft center | Historic building |
Retail Tourism | Agribusiness | Flea market |
Recreational | Amusement or theme park | State fairgrounds |
Schools | College or university - main campus | |
Trails | Civil War Trail | |
Other | Conference center | |
(1) Each winery on a wine trail qualifying for the LOGO program must meet the hours of operation and licensing requirements of the LOGO program. The driving distance between one winery and the next wine trail facility shall not be greater than 15 miles. To be eligible for participation in the LOGO program, the facility at one terminus of the wine trail must be located within 15 miles of the interchange where the LOGO sign is placed. The facility at the other terminus must be eligible for either TODS or LOGO signage. | ||
E. The following sites are excluded from participation as an attraction on a specific travel services (LOGO) sign. The exclusion relates only to qualification under these categories. These facilities may participate if qualifying under another acceptable category. This list of excluded sites is not all-inclusive. Omission from this list does not imply qualification for signing under this category:
LOGO PROGRAM EXCLUDED SITES | ||
Business and Commercial | Adult entertainment facility | Office park |
Governmental | Local jail | |
Medical | Drug rehabilitation facility | Mental facility |
Miscellaneous | Animal shelter | |
Religious | Cathedral | Shrine |
Schools | High school | |
(1) Indoor movie theaters with auditorium style seating, such as a multiplex, are considered to be local attractions and are not eligible for signing as a regional attraction. This exclusion does not apply to indoor movie theaters with food service that provide table seating. | ||
Statutory Authority
§§ 33.2-210 and 33.2-1220 of the Code of Virginia.
Historical Notes
Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.