3VAC5-50-80. Entreating, urging, or enticing patrons to overconsume prohibited.
No retail licensee shall entreat, urge, or entice any patron of the establishment to overconsume any alcoholic beverage, nor shall such licensee allow any other person to so entreat, urge, or entice a patron upon the licensed premises. Knowledge by a manager or employee of the licensee of a violation of this section shall be imputed to the licensee.
This section shall not be construed to prohibit the taking of orders in the regular course of business, the purchase of a drink by one patron for another patron as a matter of normal social intercourse, nor advertising in accordance with regulations of the Virginia Alcoholic Beverage Control Authority.
Statutory Authority
§§ 4.1-103 and 4.1-111 of the Code of Virginia.
Historical Notes
Derived from VR125-01-5 § 8, eff. December 12, 1985; amended, Virginia Register Volume 4, Issue 6, January 21, 1988; Volume 5, Issue 2, eff. November 24, 1988; Volume 7, Issue 4, eff. December 19, 1990; Volume 8, Issue 6, eff. January 15, 1992; Volume 9, Issue 6, eff. January 13, 1993; Volume 10, Issue 11, eff. March 23, 1994; Volume 25, Issue 11, eff. March 4, 2009; Volume 41, Issue 11, eff. February 12, 2025.