LIS Logo

Administrative Code

Virginia Administrative Code
9/18/2026

Chapter 551. Integrated Directional Signing Program Participation Criteria

24VAC30-551-10. Definitions.

The following words and terms when used in this chapter shall have the following meanings unless the content clearly indicates otherwise:

"Agribusiness" means an establishment that is open year-round or seasonally, is located on an individual farm dedicated to selling fresh locally-produced products, and for which at least 50% of sales are from Virginia-grown and produced products.

"Alternative fuel" means any fuel, other than conventional gasoline or diesel, that is used to power motor vehicles, including electricity, compressed natural gas (CNG), liquefied petroleum gas (LPG), propane autogas, ethanol blends of E85 or greater, biodiesel, hydrogen, and any other fuels that may be approved by the Virginia Department of Energy.

"Amusement or theme park" means a commercially operated enterprise offering rides, games, or other forms of entertainment. This includes sports parks offering multiple activities such as a golf driving range, go-carts, miniature golf, or batting cages.

"Antique business" means an establishment where a majority of the items for sale are considered being in the style or fashion of former times.

"Aquarium" means an establishment where collections of aquatic living organisms are kept and displayed.

"Arboretum" means a facility used for the cultivation of a variety of woody plants for scientific, educational, or ornamental purposes.

"Art or craft center" means an exhibit, display, or retail facility for regional fine arts or handcrafted products that is open to the public.

"Auction house" means an establishment where items or property are offered for sale to the highest bidder.

"Auditorium" means a large building or room set aside to accommodate an audience for the presentation of meetings or performances.

"Bed and breakfast" means an establishment that describes itself as a bed and breakfast in an on-premise sign and in all marketing materials that (i) has no more than 15 bedrooms; (ii) offers to the public, for compensation, transitory lodging or sleeping accommodations; and (iii) offers at least one cooked meal per day to each person to whom overnight lodging is provided.

"Botanical garden" means a facility used for the cultivation of trees and shrubs for exhibition.

"Brewery" means an establishment licensed by the Virginia Alcoholic Beverage Control Authority that produces brewed alcoholic beverages and offers tours of the production facility.

"Bumping" means the removal of a business from the Specific Travel Services (LOGO) Signing Program or Tourist-Oriented Directional Signing (TODS) Program.

"Cemetery" means any national or state veterans cemetery operated by the U.S. Department of Veterans Affairs or the Virginia Department of Veterans Affairs and any associated columbaria.

"Cidery" means an establishment licensed by the Virginia Alcoholic Beverage Control Authority that produces fermented alcoholic beverages and offers tours of the production facility.

"Civic center" means a dedicated center used by members of the locality for social, cultural, or community activities.

"College or university - main campus" means the main campus of a higher educational institution and the contiguous real estate and improvements owned and operated by the educational institution, housing the administrative, educational, and other programs of the institution, that gives visitors the clear impression the visitors have entered a campus setting. An educational institution may have more than one main campus located within the state provided each facility meets the description in this definition and the facilities are not closer than 50 miles to each other. The distance limitation does not apply to campuses of the Virginia Community College System.

"College or university - satellite campus" means facilities associated with an institution of higher education located within 25 miles of the limits of the main campus of that institution. Facilities sharing space in commercial centers, office parks, industrial centers and similar settings may constitute satellite facilities if meeting the description in this definition.

"Distillery" means an establishment licensed by the Virginia Alcoholic Beverage Control Authority that produces distilled alcoholic beverages and offers tours of the production facility.

"Drive-in theater" means a facility with a permanent outdoor screen, a minimum of 75 parking spaces available for guests to view the screen from their automobiles, public restrooms, and a concession stand open during the theater's normal hours of operation, that shows major motion pictures, as defined by the Motion Picture Association of America, at least two nights per week for a minimum of 12 weeks per year. Drive-in theaters are exempt from the minimum hours of operation typically required for program participation by the LOGO and TODS attractions criteria.

"Equestrian center" means a facility, marketing itself as an "equestrian center," dedicated to the public education and recreational enjoyment of horses through a variety of features such as riding lessons, training facilities and clinics.

"Farmer's market" means a year-round or seasonal open air or permanent facility, marketing itself as a "farmer's market," where multiple farmers come to sell their products to the consumer.

"Flea market" means an open-air market for second-hand articles and antiques.

"For-profit Virginia educational institution" means a for-profit educational institution with its main campus located in Virginia that (i) has for at least five consecutive years awarded academic degrees approved by the State Council for Higher Education in Virginia; (ii) offers programs in workforce training or job readiness that contribute to Virginia's economic growth and development; and (iii) has combined annual enrollment of at least 1,000 at its main campus and any branch location situated within a radius of 25 miles from the main campus.

"Gallery" means a facility that is used for the exhibition of artistic work that is open to the public.

"GMSS" means General Motorist Service Signs Program, the signage program that uses standard highway symbols to inform motorists of the availability of services that fulfill the needs of the road user, such as fuel, food, lodging, camping, or hospitals.

"Golf course" means an establishment offering rounds of golf on an area of land laid out exclusively for golfing, with a series of nine or 18 holes, each including a tee, fairway, and putting green.

"Government office" or "courthouse" means a permanent government facility, in continuous operation, that provides public services where it is necessary or convenient for the public to travel to the facility to obtain these services.

"High school," "junior high school," "middle school, or "elementary school" means a facility accredited by the State Board of Education, or that has an accreditation recognized by the State Board of Education, that provides significant public service through the use of its facilities for both scholastic and community activities, during the day and night, on a year-round basis. Signs for these facilities will not be placed on limited access highways.

"Historic district" means a district that is officially listed in the Virginia Landmarks Register, with at least one facility, establishment, or business located within the historic district that provides information about the historic district that is open to the public at least six hours per day, five days per week.

"Historic site" means a site, facility, building, cemetery, or structure that is officially listed in the Virginia Landmarks Register and is open to the public at least six hours per day, five days per week. Only the official name of the building or site listed in the Virginia Landmarks Register may be used, except where a historic district is designated.

"Hospital" means a licensed facility providing continuous emergency medical care to the general public that has a licensed medical doctor on duty 24 hours per day, 365 days per year.

"IDSP" means the Integrated Directional Signing Program, the general signage program administered by the Virginia Department of Transportation or its agents that is designed to provide information to the motoring public relating to locations that are open to the general public, including gas and motor vehicle services, food, lodging, attractions, or other categories.

"Interchange" means a grade separated intersection with one or more turning roadways for travel between intersection legs, or an intersection at grade where two or more highways join or cross.

"Intersection" means the area embraced within the prolongation or connection of the lateral curblines, or if none, then the lateral boundary lines of the roadways of two highways that join one another at, or approximately at, right angles, or the area within which vehicles travelling on different highways joining at any other angle may come into conflict.

"Legacy sign" means that an exemption was granted from the existing regulatory requirements based on the establishment continuing to meet previous criteria. Any sign that is participating under the Integrated Directional Signing Program as a legacy sign cannot be removed from the program as long as it continues to meet the previous criteria and continues to meet the financial obligations required to participate in the Integrated Directional Signing Program.

"LOGO" means the Specific Travel Service Signs Program, the signage program that uses illustrated logos to provide motorists with directional guidance to the providers of gas, food, lodging, camping, and attraction destinations at interchanges along the interstate system and other limited access roadways in Virginia.

"Military facility" means a continuous and permanent operation that has a minimum of 5,000 employees and permanently assigned military personnel. Only a base or main facility is eligible for signage. Individual facilities on a base are not eligible for signage.

"Museum" means a facility dedicated to the acquisition, conservation, study, exhibition, or educational interpretation of objects having scientific, historical, or artistic value.

"Natural attraction" means a naturally occurring anomaly, such as a cavern or rock structure, among others, that is maintained and marketed as a natural attraction.

"Nursery or greenhouse" means an establishment that grows or offers for sale plants, trees, or associated items.

"Park - municipal" means a park that is open to the public and maintained by a local government.

"Park - national" means a park that is maintained by the National Park Service.

"Park - regional" means a park that is open to the public and maintained by a local or state government and which serves a general geographic region.

"Park - state" means a park that is open to the public and maintained primarily by a state government agency.

"Pavilion" means an ornamental roofed facility used for sporting events or other amusements.

"Power plant" means a facility producing electrical energy that has a staffed visitor center open to the public.

"Public boat landing" means a facility owned, operated, and maintained by a government entity, and constructed and maintained in accordance with the standards of the Virginia Department of Wildlife Resources. IDSP signs for public boat landings are designed and located in accordance with Virginia Department of Transportation standards and are not installed on limited access highways.

"Racetrack" means an indoor or outdoor arena with seating for spectators that is used primarily for the presentation of racing events.

"Recycling facility" means a public collection site that is operated, controlled, or officially sponsored by a government agency, specifically for newspaper, glass, aluminum cans, plastic, or other recyclable materials that is open to the public. IDSP signs for recycling facilities may be placed on non-limited access roads up to one mile from the facility and may not be placed on limited access highways.

"Regional retail facility" means a unified facility where more than 10 retail businesses are located that (i) prints and distributes promotional brochures over 50 miles from its location or regularly advertises in media over 50 miles from its location; (ii) receives one-third or more of annual sales from visitors from over 50 miles from its location (as determined by customer survey or credit card tracking data, or both, provided by the regional retail facility ); and (iii) employs a staff person for the promotion, advertising, marketing, or sales to persons over 50 miles from its location. Consideration will be given to recommendations of the Virginia Tourism Corporation relative to the determination of a regional retail facility.

"Research facility" means a place that conducts scientific, technological, or academic experiments and has a staffed visitor center open to the public.

"Ski resort" means a facility open to the general public that provides winter-related outdoor activities during the normal operating season.

"Stadium" means an enclosed or open-air venue used for the presentation of sporting events, concerts, or other entertainment, and includes amphitheaters, arenas, coliseums, concert halls, and concert pavilions.

"Supplemental guide signs" or "SGS" means the signage program that guides motorists to specific cultural, recreational, historical, governmental, educational, military, and other sites of similar interest on limited access, primary, and secondary highways.

"Tourist information center" or "welcome center" means a facility that provides travelers and visitors with information about a specific area and is approved by the President of the Virginia Tourism Corporation, with written approval provided to VDOT from the Virginia Tourism Corporation prior to the installation of signs.

"TODS" means Tourist Oriented Directional Signs Program, the signage program that guides motorists to tourist-oriented businesses, services, and activity facilities along rural primary and secondary highways that do not have limited access.

"Water-oriented business" means a business that includes canoe liveries, raft liveries, marinas, water parks, wave pools, and other similar businesses providing access to or facilities for waterborne recreational activities.

"Winery" means a farm winery operation licensed by the Virginia Alcoholic Beverage Control Authority that produces fermented alcoholic beverages and is open to the public offering tours of the production facility.

"VDOT" means the Virginia Department of Transportation.

"Virginia Wine trail" or "wine trail" means a trail that consists of a group of three or more wineries that have declared their intention to be a wine trail and published joint marketing materials.

"Zoo" means an establishment licensed by the U.S. Department of Agriculture that has non-portable, permanent structures for the display of animals and that keeps wild animals for exhibition to the public. Businesses taking part in the selling of animals to the general public, such as pet shops or animal breeders, do not qualify under this definition.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-20. General criteria for Specific Travel Services  (LOGO) Signing Program.

A. Specific travel services (LOGO) signing may be installed on any limited access highway under the authority of VDOT. LOGO trailblazer signs, which are installed along crossroads for facilities that require additional vehicle maneuvers or are a long distance from the ramp, can be placed on any route under the authority of VDOT or with approval from the authorizing entity that maintains the right of way.

B. To qualify for LOGO signing, a facility shall be open to the general public and shall:

1. Meet the appropriate criteria or eligibility requirements for the type of facility;

2. Comply with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped;

3. Furnish the necessary panels displaying the name, symbol, or trademark of the facility fabricated at no cost to VDOT. The facility may select any fabricator for the panels; and

4. Sign and comply with the terms of an IDSP participation agreement.

C. The following table below summarizes the criteria for this program:

SPECIFIC TRAVEL SERVICES (LOGO) SIGNING PROGRAM
Criteria Summary

Facility

Criteria

CATEGORY I

CATEGORY II

GAS(1), (1a), (3)

Three miles max
Fuel, oil, tire repair (or info), compressed air
Public restroom with washroom and toilet of sanitary construction

16 hours per day, seven days per week

All of Category I, except 12 hours per day, seven days per week

FOOD(1)

Three miles max
State Board of Health permit
Indoor seating for 20 adults
12 consecutive hours per day, six days per week (7 a.m.)
Menu conspicuously displayed
Hours displayed visible to customer prior to entering the business

All of Category I, except six hours per day, six days per week and indoor seating for 20 adults or a combination of 20 indoor and outdoor seats plus 10 spaces for drive-in service

LODGING

Three miles max
State Board of Health permit
10 or more rooms for rent
Off-street parking for each room
24 hours per day, seven days per week

All of Category I, except four or more rooms for rent

CAMPING(2)

15 miles max
State Board of Health permit
10 or more camping units
Off-street parking for each unit
24 hours per day, seven days per week

ATTRACTIONS(2)

All criteria referenced in subsection D of this section.

(1) Signage for establishments open 24 hours per day may include indication of continuous operation.

(1a) Two spaces are reserved for establishments with 24-hour-per-day, seven-days-per-week operations.

(2) At locations where four or more attractions facilities desire to participate in the LOGO Program, camping will be limited to a maximum of two spaces. Camping logos existing on September 16, 2004, will be legacy signs, assuming they continue to meet all contractual commitments.

(3) A facility independently meeting all of the qualifications for a gas service that also offers alternative fuel stations as approved by the Virginia Department of Energy may display approved VDOT alternative fuel text as a supplemental message on the bottom of their logo plates on the gas services sign (see 24VAC30-551-95).

D. In addition to the general criteria for specific travel services (LOGO) signing, to qualify for an attraction sign, a facility shall:

1. Not be currently using other supplemental guide signs at the same location as the LOGO mainline or trailblazer signing;

2. Have licensing or approval, where required;

3. Provide sanitary public restroom facilities;

4. Be in continuous operation at least eight hours per day, five days per week during the normal operating season for the type of business (except this requirement shall not apply to certain facilities such as auditoriums, art or craft centers, civic centers, stadiums, drive-in theaters, and flea markets);

5. Be located within 15 miles of the interchange;

6. Provide adequate parking to accommodate normal traffic volumes for the facility;

7. For a winery, brewery, distillery, or cidery, be in continuous operation at least six hours per day, five days per week and offer tours of the production process during the posted hours of operation; and

8. Be of regional interest to the traveling public and one or more of the following acceptable sites:

LOGO PROGRAM ACCEPTABLE SITES
Attractions

Cultural

Art or craft center
Gallery
Museum

Historic building
Historic site
Historic district

Retail Tourism

Agribusiness
Brewery
Cidery
Distillery
Winery

Flea market
Auction house
Regional retail facility
Bed and breakfast
Farmer's market

Recreational

Amusement or theme park
Aquarium
Arboretum

Auditorium
Boat landing
Botanical garden
Camp
Civic center
Drive-in theater
Natural resource agency
Equestrian center

State fairgrounds
Golf course
Natural attraction
Pavilion
Racetrack
Park - national
Park - state
Park - municipal
Park - regional
Ski resort
Stadium
Water-oriented business
Zoo

Schools

College or university - main campus
College or university - satellite campus

Trails

Civil War Trail
Virginia wine trail(1)
Others as approved by VDOT

Other

Conference center
Power plant
Research facility
Tourist information center
Welcome center

(1) Each winery on a wine trail qualifying for the LOGO program must meet the hours of operation and licensing requirements of the LOGO program. The driving distance between one winery and the next wine trail facility shall not be greater than 15 miles. To be eligible for participation in the LOGO program, the facility at one terminus of the wine trail must be located within 15 miles of the interchange where the LOGO sign is placed. The facility at the other terminus must be eligible for either TODS or LOGO signage.

E. The following sites are excluded from participation as an attraction on a specific travel services (LOGO) sign. The exclusion relates only to qualification under these categories. These facilities may participate if qualifying under another acceptable category. This list of excluded sites is not all-inclusive. Omission from this list does not imply qualification for signing under this category:

LOGO PROGRAM EXCLUDED SITES
Attractions

Business and Commercial

Adult entertainment facility
Camping business
Funeral home
Industrial park or plant
Media facility
Movie theater(1)

Office park
Radio station
Television station
Nursery or greenhouse
Truck terminal

Governmental

Local jail
Local police or sheriff's office
Post office

Medical

Drug rehabilitation facility
Extended care facility
Fraternal home
Hospital
Humane facility
Infirmary

Mental facility
Nursing home
Retirement home
Sanitarium
Treatment center
Veterans facility

Miscellaneous

Animal shelter
Mobile home park
Subdivision
Veterinary facility
Cemetery

Religious

Cathedral
Chapel
Church
Mosque

Shrine
Synagogue
Temple
Other religious sites

Schools

High school
Middle school
Elementary school

(1) Indoor movie theaters with auditorium style seating, such as a multiplex, are considered to be local attractions and are not eligible for signing as a regional attraction. This exclusion does not apply to indoor movie theaters with food service that provide table seating.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-30. General criteria for the Tourist-Oriented Directional Signs (TODS) Program.

A. TODS assemblies may only be installed within public right-of-way maintained by VDOT and will be excluded from any cities and towns of 5,000 or more population and Arlington County and Henrico County. VDOT will not acquire rights-of-way or easements for the purposes of installing TODS assemblies.

B. A facility will be eligible to participate as a TODS - Category I if it is open to the general public; a substantial portion of the facility's products or services are of significant interest to tourists; the facility derives its major portion of income or visitors during the normal business season from road users not residing in the area of the facility, defined as within 15 miles; the facility falls within one of the acceptable TODS sites; and the facility meets the following criteria:

1. Is located within 15 miles of the intersection of a nonlimited access state primary system highway where the initial TODS panel is to be located at the nearest primary intersection along the selected route;

2. Has the name of the facility prominently displayed on the premises in such a manner that it is readily visible to motorists from the public highway on which the business is located;

3. Is open a minimum of six hours per day, five days per week during the normal season of operation for this type of business (generally 12 weeks), except this requirement shall not apply to certain facilities such as auditoriums, civic centers, farmer's markets, drive-in theaters, stadiums, or flea markets;

4. For a winery, brewery, distillery, or cidery, offers tours of the production process during the posted hours of operation;

5. Is licensed and approved by the appropriate state or local agencies, or both, regulating the particular type of business or activity;

6. For a camping business, meets LOGO Signing Program criteria to be eligible for participation;

7. Complies with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped; and

8. Signs and complies with the terms of an IDSP participation agreement.

C. In addition to the facilities listed as acceptable TODS sites, gas, food and lodging establishments may participate in the TODS Program as a TODS - Category II site provided they meet all of the TODS - Category I criteria with the exception that the following criteria apply:

1. Is located within three miles of the intersection of a nonlimited access state primary or secondary system highway where the initial TODS panel is to be located; and

2. Meets the LOGO Signing Program - Category II criteria for its respective type of facility and agrees to be bumped in accordance with the bumping policy for a Category II facility.

D. A facility independently meeting all of the qualifications for a gas service under the TODS category II criteria that also offers alternative fuel stations as approved by the Virginia Department of Energy may display the appropriate VDOT and Federal Highway Administration approved generic symbol for alternative fuel stations (see 24VAC30-551-95 for additional information).

E. The following table lists acceptable sites for TODS:

TODS PROGRAM ACCEPTABLE SITES
Category I

Cultural

Art or craft center
Gallery
Museum

Historic site
Historic district

Recreational

Amusement or theme park
Aquarium
Arboretum
Arena
Auditorium
Boat landing or marina
Botanical garden
Campground
Camp
Civic center
Drive-in theater
Equestrian center
State fairgrounds

Golf course
Natural attraction
Natural resource agency(1)
Pavilion
Racetrack
Park - national
Park - municipal
Park - privately owned
Park - regional
Park - state
Ski resort
Stadium
Water-oriented business
Zoo

Retail Tourism

Agribusiness
Antique business
Auction house
Bed and breakfast
Brewery
Cidery
Distillery
Farm market

Farmer's market
Flea market
Nursery or greenhouse
Regional retail facility
Restaurant(2)
Winery

Schools

College or university - main campus
College or university - satellite campus

Trails

Civil War trail
Virginia wine trail(3)
Others as approved by VDOT

Other

Conference center
Power plant
Research facility
Tourist information center
Welcome center

TODS PROGRAM ACCEPTABLE SITES
Category II

All Types

Gas, food, lodging

(1) VDOT shall waive the minimum requirements and conditions of participation in the TODS Program as may be necessary to provide adequate signage for facilities maintained by the agencies within Virginia's Natural Resources Secretariat.

(2) Shall not be a franchise or part of a national chain. Food Category II can be a franchise or part of a national chain.

(3) Each winery on a wine trail qualifying for the TODS program must meet the hours of operation and licensing requirements for the TODS program. The driving distance between one winery and the next wine trail facility shall not be greater than 15 miles. To be eligible for participation in the TODS program, the first and last facilities on a wine trail must be located within 15 miles of the intersection of a non-controlled access state primary or secondary system highway where the initial TODS panel is to be located.

F. The following sites are excluded from participation in the TODS Program. The exclusion relates only to qualification under these categories. These facilities may participate if qualifying under another acceptable category. This list of excluded sites is not all-inclusive. Omission from this list does not imply qualification for signing under this category.

TODS PROGRAM EXCLUDED SITES

Business and Commercial

Adult entertainment facility
Funeral home
Industrial park or plant
Media facility
Movie theater(1)

Office park
Radio station
Television station
Truck terminal

Governmental

Local jail
Local police or sheriff's office
Post office

Medical

Drug rehabilitation facility
Extended care facility
Fraternal home
Hospital
Humane facility
Infirmary

Mental facility
Nursing home
Retirement home
Sanitarium
Treatment center
Veterans facility

Miscellaneous

Animal shelter
Cemetery
Mobile home park

Subdivision
Veterinary facility

Religious

Cathedral
Chapel
Church
Mosque

Shrine
Synagogue
Temple
Other religious sites

(1) Indoor movie theaters with auditorium style seating, such as a multiplex, are considered to be local attractions and are not eligible for signing as a regional attraction. This exclusion does not apply to indoor movie theaters with food service that provides table seating.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-40. General criteria for the Supplemental Guide Signs Program.

A. The following requirements shall apply to signs in the Supplemental Guide Signs Program:

1. Supplemental guide signs shall be limited to two structures per interchange or intersection per direction with no more than two destinations per sign structure, except as noted in subdivision 2 of this subsection. When there is excessive demand over available space for new supplemental guide signing, VDOT, in consultation with the affected jurisdiction, shall determine which facilities will be listed on the signs.

2. All supplemental guide signs in place as of September 15, 2004, will be legacy signs in the program and may be repaired or replaced as necessary, except that if the facility closes or fails to comply with the criteria under which it originally qualified, the signs will be removed. A legacy sign in the supplemental guide sign program may only relocate to a limited access highway if the existing sign is located on a limited access highway.

3. Additional structures over the two-structure limit may only be installed when the Commissioner of Highways or the commissioner's designee determines that such installation is in the public interest.

B. To qualify for supplemental guide signing, a facility shall:

1. Be open to the general public on a continuous basis either year-round or during the normal operating season for the type of facility. Closings for the observance of official state holidays are allowed;

2. Comply with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped; and

3. Sign and comply with the terms of an IDSP participation agreement.

C. All facilities shall be located within 15 miles of the interchange or intersection where the initial supplemental guide sign is placed on the approach.

D. The following table lists acceptable sites for supplemental guide signs:

SUPPLEMENTAL GUIDE SIGNS PROGRAM
Acceptable Sites (4)

Cultural

Historic site(1), (3)

Historic district(1), (3)

Governmental

Correction facility

Courthouse

Department of Wildlife Resources facility

Department of Motor Vehicles facility(5)

Landfill or transfer station(6)

Government office

Regional jail

Prison(7)

Local police or sheriff's office(1)

State Police facility(1)

Recycling facility

Military(1)

Military facility

Recreational

Boat landing (public)

Natural attraction

Park - national(1)

Park - municipal(1)

Park - regional(1)

Park - state(1)

Schools

Colleges and universities

College or university - main campus(2)

College or university - satellite campus(2)

High school

Junior high school

For-profit Virginia educational institution (2)

Middle school

Elementary school

Miscellaneous(1)

Cemetery

Special events

Tourist information center

Welcome center

(1) Permitted on Interstate and limited access highways.

(2) Signs for college or university - main campuses or for-profit Virginia educational institutions are permitted on interstate and limited access highways. Signs for college or university - satellite campuses and individual campus facilities on main campuses are only permitted on nonlimited access highways.

(3) If supplemental guide signs are installed for a historic district, separate signs for individual historic sites within the historic district shall not be allowed.

(4) VDOT shall waive requirements and conditions of participation in the supplemental signage program as may be necessary to provide adequate signage for facilities maintained by the agencies within Virginia's Natural Resources Secretariat.

(5) Signs shall be allowed on non-limited access highways up to one mile from the facility. No signs shall be allowed on limited access highways.

(6) Signs for local landfills or transfer stations operated by a governmental body shall be allowed on nonlimited access highways up to three miles from the facility. Signs for regional landfills shall be allowed on non-limited access highways up to ten miles from the facility. No signs shall be allowed on limited access highways.

(7) Only state and federal correctional facilities, prisons, and regional jails shall qualify for signs on nonlimited access highways.

E. The following sites are excluded from being displayed on official supplemental guide signs. The exclusion only relates to qualification under these categories. These facilities may participate if qualifying under another acceptable category. This list of excluded sites is not all-inclusive. Omission from this list does not imply qualification for signing under this category.

SUPPLEMENTAL GUIDE SIGNS PROGRAM
Excluded Sites

Business and Commercial

Adult entertainment facility

Funeral home

Industrial park or plant

Landfill - private

Media facility

Movie theater

Office park

Radio station

Shopping center

Television station

Transfer station - private

Nursery or greenhouse

Truck terminal

Governmental

State fairgrounds

Local jail

Post office

Medical

Drug rehabilitation facility

Extended care facility

Fraternal home

Hospital

Humane facility

Infirmary

Mental health care facility

Nursing home

Retirement home

Sanitarium

Treatment center

Veterans facility

Recreational

Arcade

Boat landing - private

Camp - church, civic, 4-H, Scout, YMCA/YWCA, other

Religious

Cathedral

Chapel

Church

Mosque

Shrine
Synagogue
Temple
Other religious sites

Miscellaneous

Animal shelter

Cemetery (except those noted as acceptable)

Mobile home park

Subdivision

Veterinary facility

Museum

Statutory Authority

§ 33.2-210 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 28, Issue 4, eff. November 23, 2011; Volume 42, Issue 26, eff. September 9, 2026; Errata, 43:2 VA.R. xx September 7, 2026.

24VAC30-551-50. General criteria for the General Motorist Services Signs Program.

A. General motorist services signs (GMSS) may be installed along state maintained roadways for fuel, food, lodging, camping, and hospital locations that fulfill the needs of the road user and satisfy the following criteria:

1. Be open to the general public on a continuous basis either year-round or during the normal operating season for the type of facility. Closings for the observance of official state holidays are allowed;

2. Comply with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped; and

3. Sign and comply with the terms of an IDSP participation agreement.

B. The table in this subsection summarizes the criteria for the GMSS program.

GENERAL MOTORIST SERVICES SIGNS PROGRAM
Criteria Summary

FUEL(1) (2)

Three miles max

Fuel, oil, tire repair (or info), compressed air

Public restroom with washroom and toilet of sanitary construction

16 hours per day, seven days per week

FOOD(1)

Three miles max

State Board of Health permit

Indoor seating for 20 adults

12 hours per day, six days per week (7 a.m.)

Menu

Hours displayed

LODGING(1)

Three miles max

State Board of Health permit

10 or more rooms for rent

Off-street parking for each room

24 hours per day, seven days per week

CAMPING

15 miles max

State Board of Health permit

10 or more camping units

HOSPITAL

Within 15 miles of requested interchange or intersection

Continuous public emergency care

Medical doctor on duty

24 hours per day, seven days per week

(1) GMSS will not be installed and may be removed at an interchange or intersection if there is adequate space for the installation of either LOGO signs or TODS signs, as appropriate.

(2) Facilities with alternative fuel stations approved by the Virginia Department of Energy may qualify for a VDOT and Federal Highway Administration approved symbol under the GMSS program if the facility satisfies the other criteria listed for the program except the selling of gasoline and oil. The participating facility is responsible for the application fees, initial fabrication, and installation. GMSS will not be erected at locations that LOGO signs or TODS signs currently indicate a specific type of alternative fuel that is already being displayed on a participating facility's sign as a supplemental message (see 24VAC30-551-95 for additional information).

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-60. Specific Travel Services (Logo) Signing Program and Tourist-Oriented Directional Signing (TODS) Program bumping policy.

A. "Bumping" or the removal of a business from the Virginia Logo or TODS Program for another business of the same service is only allowed within the services of gas, food, or lodging.

B. Bumping shall be governed by the following conditions:

1. A Category I business located within one mile of the interchange or intersection as measured for inclusion in the Logo Program cannot be bumped from the program and will remain in the program as long as it continues to remain fully qualified, provides the necessary service to the motorist, and satisfies the contracted financial obligation to the program.

2. A Category I business located outside of one mile of the interchange or intersection as measured for inclusion in the Logo Program can be bumped from the program at the conclusion of its contract period if a request is made by another business of the same service that satisfies all of the Category I requirements for the service and is located more than 1/2 mile closer to the interchange or intersection as measured for inclusion in the Logo Program.

3. A business meeting only the Category II criteria can be removed from the program if a request for participation is made by another businesses that satisfies all of the Category I requirements for the service. The Category II business will be allowed to satisfy the Category I requirements before being removed from the program if the participating business is located closer to the interchange or intersection or is situated such that the business would not be removed from the program if the business met the Category I qualifications.

4. A Category II business located within one mile of the intersection as measured for inclusion in the Virginia Logo or TODS Program cannot be bumped from the program by another Category II business provided it continues to satisfy the Category II requirements for the service, provides the necessary service to the motorist, and satisfies the contracted financial obligation to the program.

5. A Category II business located outside of one mile of the intersection as measured for inclusion in the Virginia Logo or TODS Program can be bumped from the program at the conclusion of its contract period if a request is made by another business of the same service that satisfies all of the Category II requirements for the service and is located more than 1/2 mile closer to the interchange or intersection as measured for inclusion in the Virginia Logo or TODS Program.

6. Gas Category I. Two spaces will be reserved for facilities open 24 hours per day, seven days per week and that meet the remaining gas Category I requirements. Other gas participants may use these spaces if there are not sufficient 24-hours-per-day, seven-days-per-week operations to fill the spaces. A 24-hours-per-day, seven-days-per-week operation can bump any operation that is not 24 hours per day, seven days per week unless there are already two participants with 24-hours-per-day, seven-days-per-week operations. Participants with 24-hours-per-day, seven-days-per-week operations that use the two reserved spaces are required to identify in their logos that they are open 24 hours per day, seven days per week.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006.

24VAC30-551-70. Signs for Special Programs.

A. Specific special programs signing may be installed on any limited access, primary, or secondary facility under the authority of VDOT.

B. Special programs are subject to the following criteria:

1. Civil War Trails program signs may be installed on limited access, primary, or secondary facilities and may be installed as stand-alone structures or attached to existing sign structures. There are no criteria or annual fee requirements associated with this program. All costs, including for the fabrication, installation, maintenance, and replacement of these signs, shall be the responsibility of the requesting entity.

2. Community Wayfinding Signing Program. Development, design, installation, and maintenance of community wayfinding signs are the responsibility of the requesting entity (sponsor) as approved by and under a permit from VDOT. A facility may select to participate in either the IDSP or a wayfinding system at the same intersection, but not both. Sponsors shall coordinate with the VDOT IDSP manager and the IDSP contractor to identify any facility currently participating in the IDSP that should be removed due to participation in a wayfinding system.

3. Virginia Waterways Signage Program signs may be installed on limited access, primary, or secondary facilities. All costs associated with this program, including costs for the fabrication, maintenance, installation, and replacement of these signs, shall be the responsibility of the requesting entity.

4. State scenic river signs, as approved by the Department of Conservation and Recreation, may be installed on limited access, primary, or secondary facilities. All costs associated with this program, including costs for the fabrication, maintenance, installation, and replacement of these signs, shall be the responsibility of the requesting entity.

5. Historical Marker Program markers may be installed on primary or secondary facilities. Any requests for historical markers shall be reviewed and approved through the Department of Historical Resources. All costs associated with fabrication and installation of these signs shall be the responsibility of the requesting entity. All costs associated with maintenance and replacement of these signs is the responsibility of VDOT through the IDSP.

6. Washington-Rochambeau Revolutionary Route National Historic Trail signs may be installed on primary or secondary facilities on VDOT right-of-way. All costs associated with the fabrication, maintenance, installation, and replacement of these signs shall be the responsibility of VDOT through the IDSP.

7. Virginia Rail Heritage Region signs may be installed on primary or secondary facilities on VDOT right-of-way. All costs associated with fabrication and installation of these signs shall be the responsibility of the requesting entity. All costs associated with maintenance and replacement of these signs is the responsibility of VDOT through the IDSP.

8. Historic Route 1 signs may be installed on primary or secondary highways under the jurisdiction of VDOT. All costs associated with the fabrication, maintenance, installation, and replacement of these signs shall be the responsibility of VDOT through the IDSP.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-80. General criteria for integration of the Winery Signage Program.

A. All supplemental guide signage for wineries in place prior to September 15, 2004, will remain in place. To retain a supplemental guide sign, a winery must meet the winery program hours of operation requirements of being open six hours per day, five days per week, at least 12 consecutive weeks per year. When a supplemental guide sign for a winery is damaged or for any other reason needs to be replaced, the replacement sign may be a supplemental guide sign for wineries or a TODS sign.

B. For Winery Signage Program signs installed after September 15, 2004, the following criteria apply:

1. All winery signs installed on nonlimited access highways will be standard TODS signs. In order to be eligible for TODS signage, wineries will be required to meet all applicable TODS criteria requirements and pay the standard fee for participating in the TODS program.

2. Wineries will be eligible for LOGO signage (attractions category) on limited access highways. To be eligible for LOGO signage, wineries will be required to meet all applicable LOGO criteria requirements and pay the standard fee for participating in the LOGO program.

3. Wineries will have the option to display the "grape cluster" logo (in color) on TODS or LOGO signs, upon request.

4. Existing supplemental guide signs and new or existing TODS panels for wineries may serve as trailblazers for the LOGO program. A mixture of supplemental, TODS, and LOGO trailblazers may be allowed at a specific site. The fees for each sign shall be the fees listed in 24VAC30-551-100.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-90. (Repealed.)

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; repealed, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-95. Alternative fuels station certification.

A facility wishing to display an alternative fuels message shall meet the following requirements to be certified by the Virginia Department of Energy:

1. For electric vehicle (EV) charging stations, have two or more DC fast charging stations with the appropriate universal plug.

2. Parking spaces available for each charger or alternative fuel pump or dispenser.

3. On-premises signs visible from the roadway indicating EV charging or the type of alternative fuel station that is available at that location.

4. Adequate lighting for each charging station or alternative fuel pump or dispenser to ensure a safe environment.

5. Information on area tire repair services clearly posted on the EV charger or alternative fuel pump or dispenser or on a kiosk located in the vicinity of the EV charger or alternative fuel pump or dispenser.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

24VAC30-551-100. Integrated Directional Signing Program (IDSP) participation fees.

A. Annual participation fees for the LOGO Program are as follows:

SPECIFIC TRAVEL SERVICES (LOGO) SIGNING PROGRAM

Annual Participation Fees

Signing

Average Daily Traffic

High Volume(1), (2)

Regular

Main line

$1,000

$800

Trailblazer(3)

$150

$150

Switchout (per occurrence)(4)

$90

$90

(1) High volume--40,000 average daily traffic (ADT) or more in both directions on any leg of the interchange.

(2) A nonprofit entity may elect to pay the regular rates and be classified as a Category II.

(3) A Logo trailblazer sign on a TODS panel will be charged the Logo trailblazer fee.

(4) Defined as replacing a LOGO panel due to a design change.

B. Participation fees for the Tourist-Oriented Directional Signing (TODS) Program are as follows:

1. A one-time application fee of $100.

2. Annual participation fees as shown in the following table:

TOURIST-ORIENTED DIRECTIONAL SIGNING (TODS) PROGRAM(1)
Annual Fees

Signing

Annual Fee

Main panel

$450

Trailblazer

$100

Close(2)

$50

(1) Annual fees are not assessed for agencies in the Natural Resources Secretariat.

(2) Defined as covering a panel due to seasonal closing or other temporary closure.

C. Participation fees for the Supplemental Guide Signs Program are as follows:

1. Fees for participating commercial entities are as follows:

SUPPLEMENTAL GUIDE SIGNS PROGRAM(1)
Fees for Commercial Entities

Signing

Annual Fee

Application and Site Preparation Fees(3)

New

Maintenance and Replacement

Major sign(2)

$700

$250

$100

Minor sign

$250

$250

$100

(1) The following are exempt from annual fees; however, they will be charged for new construction, maintenance, and replacement:

(a) Federal, state, and local governments; and

(b) Nonprofit organizations.

All entities are subject to application and site preparation fees per installation for new signs, maintenance, or replacement of signs.

(2) Defined as 12 square feet or larger.

(3) Commercial entities participating in supplemental guide signing will be responsible for maintenance, replacement, or new construction.

2. Fees for winery signs installed before September 15, 2004, are as follows:

SUPPLEMENTAL GUIDE SIGNS PROGRAM
Fees for winery signs installed before September 15, 2004 (1)

Signing per set of five signs - Main and trailblazers

$450

(1) Participating wineries will pay no charge for maintenance.

D. Participation fees for the General Motorist Service Sign Program (GMSS). All GMSS participants are responsible for the costs associated with fabrication and installation of new construction. Maintenance is paid for by VDOT IDSP. Fees for participating entities are as follows:

GENERAL MOTORIST SERVICE SIGN

Fees

Annual Fee

Application Fee

$0

$250

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.

Historical Notes

Derived from Virginia Register Volume 22, Issue 24, eff. September 6, 2006; amended, Virginia Register Volume 42, Issue 26, eff. September 9, 2026.

Website addresses provided in the Virginia Administrative Code to documents incorporated by reference are for the reader's convenience only, may not necessarily be active or current, and should not be relied upon. To ensure the information incorporated by reference is accurate, the reader is encouraged to use the source document described in the regulation.

As a service to the public, the Virginia Administrative Code is provided online by the Virginia General Assembly. We are unable to answer legal questions or respond to requests for legal advice, including application of law to specific fact. To understand and protect your legal rights, you should consult an attorney.